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  • Writer's pictureYumi

Why A Brand Story Makes For Good Business

I feel so honoured to have an article of mine up on Bizcommunity which is one of South Africa's best-known business websites ๐Ÿ˜Š This article is on "Why A Brand Story Makes For Good Business." You can read my article by clicking on the link in my bio. ๐Ÿ‘†๐Ÿป

Storytelling is at the centre of every extraordinary business out there. To become a brand that is unforgettable, you need to be able to create/bring about certain types of feelings within an individual. And this happens through the power of storytelling. Focusing on authenticity through the power of storytelling is what makes you not only an extraordinary brand, but also an extraordinary person ๐Ÿ˜ƒ